The sneaker resale market hit $30 billion in 2025, but smart money knows which shoes to target. Our analysis of StockX, GOAT, and eBay data reveals the winning strategies.
BUY NOW – HIGH CONFIDENCE
Travis Scott Jordan 1 Low “Reverse Mocha”
- Current Market: $1,200-1,500
- 12-month outlook: $1,800+
- Why: Limited production, Travis hype remains strong
Off-White Jordan 4 “Bred”
- Current Market: $2,000-2,400
- 12-month outlook: $3,000+
- Why: Virgil legacy pieces appreciating faster than anticipated
Dior Jordan 1 High
- Current Market: $8,000-12,000
- 12-month outlook: $15,000+
- Why: Ultra-limited luxury collaboration, only appreciates
HOLD – MEDIUM CONFIDENCE
Yeezy Boost 350 V2 “Zebra”
- Current Market: $300-400
- 12-month outlook: $500-600
- Why: Kanye situation stabilizing, classic colorway always in demand
Nike SB Dunk Low “Chicago”
- Current Market: $400-500
- 12-month outlook: $600-700
- Why: SB market recovering, Chicago Bulls colorway timeless
SELL NOW – TAKE PROFITS
Jordan 11 “Cool Grey” (2021)
- Current Market: $280-320
- Trend: Declining
- Why: Oversaturation, new colorways releasing
Yeezy 700 “Wave Runner”
- Current Market: $400-500
- Trend: Peak reached
- Why: Adidas restocks coming, hype cooling
AVOID – HIGH RISK
Most Jordan 1 Mids
- Reason: Poor resale history, general release oversupply
Non-collaborative Nike Dunks
- Reason: Market saturation, declining interest
Regional exclusive colorways
- Reason: Limited buyer pool, authentication issues
Investment Strategies:
- Buy retail, never pay resale for investment pieces
- Size 9-10.5 have highest liquidity
- Dead stock condition essential for maximum value
- Sell during initial hype peak, not months later
- Diversify across brands and price points
Platform Comparison:
- StockX: Best for high-value items ($500+)
- GOAT: Better for rare/vintage pieces
- eBay: Highest margins but more work
- Facebook Groups: Best prices but authentication risk